“The purpose ultimately of what we do is to help you find the hidden stories in your brain to help you unlock your maximum potential.”
Angus Fletcher
Story Myth #1
Stories are for communicating.
What happens when switch from using story for communicating to using story for thinking?
We process hard emotions, create new plans, and develop the resilience to see those plans through.
Story Myth #2
Stories are for marketing.
Story Truth #1
Story did not evolve for communication, it evolved for thinking.
Story goes back long before words, it goes back before the human brain. That’s why all animals think in stories. Birds think in stories, and your pets think in stories. The fact that both birds and humans think in stories mean that dinosaurs - our common ancestor– thought in stories. Every life form thinks in stories and what that means is that stories are not tools for persuading people and they are not tools for communicating. Stories are tools for thinking: for processing emotions and imagining futures.
Story Truth #2
Stories are not tools for marketing, they are a technology for helping you unlock more of your own mental potential. And that’s why the most important story we tell is the true story of ourselves and that’s why the most important person that we tell it to is ourselves. The purpose ultimately of what we do is to help you find the hidden stories in your brain to help you unlock your maximum potential.
What happens when we focus on stories we tell ourselves instead of stories we tell others?
We develop resilience and vision. We bypass the emotions that trip us up— panic, anger, and overwhelm— when challenges arise, and we see the future faster.