• Tiepolo selfportrait in the Triumph of Marius.jpg

    "Groundbreaking."— The US Army

  • "It blew my mind."— Malcolm Gladwell

  • ""Life-changing. It swallowed me whole." –BrenĂ© Brown

Why Just Bloom?

As seen in Harvard Business Review and validated at the world’s top moonshot factories, Just Bloom offers award-winning workshops in leadership, innovation, and team-building.

A New Science

We developed new science based on an ancient understanding of the brain, in which Story is how you think rather than something you tell.

Designed by Dr. Angus Fletcher, the Just Bloom StoryThinking Method offers an alternative to divergent and convergent theories of creativity such as brainstorming, ideation, and Design Thinking.

An alternative that reactivates the deep brain creativity you used as a child, unlocking intelligence you already possess, but have been taught to ignore.

Outcomes

What happens when you reactivate your Storythinking mind?

You get unstuck.

You experience significant boosts in creativity and innovation. You develop solutions that suit the challenges facing you and your organization.

Your well-being improves. You experience significant boosts in your emotional and psychological resilience and self-efficacy (the belief that you can solve your own problems), as well as declines in hard emotions, like anger, frustration, and burnout.

You become a leader.

You lead at work, at school, and at home so the next generation learns to do the same.

Our work is the culmination of over 20 years of interdisciplinary study in neuroscience, literature, psychology, and theatre and is the result of collaborative field studies done in universities and industries across America and Europe.

“This is the No. 1 way to raise a resilient kid, new study says”

“Tomorrow is full of fog and volatility…but you can lead your organization to succeed.”

“Could creativity training based less on logical rules and more on storytelling be massively more effective?…[the] answer is a resounding yes.”

Steve Jobs in 1972 Pegasus (retouched)

Business

The new way to train problem-solvers, innovators & leaders.

Maya Angelou dancing on a beach

Parents & Educators

The #1 way to raise a resilient child.

Jessie Owens jumping at olympics

Professionals

Boost elite performance in all fields— from the NFL to the FBI.