Why Just Bloom?

As seen in Harvard Business Review and validated at the world’s top moonshot factories, Just Bloom offers award-winning workshops in creativity and leadership.

Discover a new science

We developed new science based on an ancient understanding of the brain, in which Story is how you think rather than something you tell.

Designed by Dr. Angus Fletcher, the Just Bloom StoryThinking Method offers an alternative to divergent and convergent theories of creativity such as brainstorming, ideation, and Design Thinking.

An alternative that reactivates the deep brain creativity you used as a child, unlocking intelligence you already possess, but have been taught to ignore.

Change the outcome

What happens when you reactivate your Storythinking mind?

You get unstuck.

You experience significant boosts in creativity. You develop solutions that suit the challenges facing you and your organization. You innovate.

Your well-being improves. You experience significant boosts in your emotional and psychological resilience and self-efficacy (the belief that you can solve your own problems), as well as declines in hard emotions, like anger, frustration, and burnout.

Become a leader.

You lead at work and at home, acting with purpose and modeling your behavior so the next generation learns to do the same.

Our work is the culmination of over 20 years of interdisciplinary study in neuroscience, literature, psychology, and theatre and is the result of collaborative field studies done in universities and industries across America and Europe.